
Last Thursday we had an ISA sales day , as April is a key time for customers to look for this type of product and last year we only introduced the ISA half way through the year.
We actually achieved 177 sales on the day (with only a very small amount as a £1 deposit)
This shows that there really is the demand for this savings product!
One of our team - Rachael - did some mystery shopping following on from some feedback at her branch in Thornaby
As discussed mystery shopped both Barclays and Halifax today as Thornaby girls practically pounced on me that both were offering a better rate when I walked in the door.
Barclays
3.61% Golden ISA (advertised in window)
Variable rate and includes a 1% bonus for first 12 months.
CANNOT transfer existing ISA into scheme.
£1 initial deposit
Do not need a Barclay's account
Future deposits can be made in branch.
However if you are not an existing customer - you need to book an HOUR appointment to open one and produce I.D. in form of passport/ driving licence.
Halifax
3% AER (advertised in window)
Guaranteed for one year Halifax ISA Direct Reward
Open from £1,000 (must pay in at least £1,000 in first 60 days of account opening)
Open in branch/ phone/ online
Subsequent payments cannot be made in branch - over phone/ internet only.
£1,000 must remain in account for full 12 month reward period, or will drop to standard variable currently 0.50% (will NOT return to 3% if balance goes back above £1,000)
4 withdrawals permitted throughout the year, 5 or more result in the account reverting to standard variable rate currently 0.50%.
On asking about their ISA offer, I was advised she would need to look on computer as interest rates are changing daily. I asked about 3% in window and was advised "for that you've got to open with a minimum of £1,000 and who's got a spare £1,000 these days" - Great selling technique!!! (Or maybe I just look poor) On asking if I could open the account in branch, I was advised no as it is an ISA Direct account, however brochure says I can so not so good on product knowledge or closing the deal!!
I asked about other ISA if I don't have £1,000.
As I'm a Halifax customer I could apply again DIRECT and would qualify for 0.50%
Alternatively I can open one in branch which attracts a staggering 0.10%
No mention of their fixed rate ISA, again she probably presumed I didn't have the £500 to open one. (I had a suit on too)
So basically moral of the story - No competition to Thornaby and they should focus on what they've been doing in last few weeks.
Quite an interesting find though, neither bank tried to close the deal, and halifax just didn't seem interested in doing anything in branch. Whilst I was stood in the queue a lady tried to pay £500 into her ISA, the cashier passed it back through and asked is it a direct account customer didn't know, asked if set up on line customer advised yes and was told well I can't take your money it's got to be done over the phone or on line - little bit difficult when she had cash in hand!!
So ISA's are a really strong product for us - 171 customers in one day can't be wrong!!